May 09, 2007
DISHTV’s exciting summer holiday bonanza lets you enjoy dual benefits. The special offer price of Rs 3,990/- comes with the entire hardware along with installation, four months subscription of the Maxi package (with 115 digital channels) and a special Movie on Demand season ticket that carries unlimited viewing of 24 exciting titles, worth Rs 1320, for the entire period (May 3 – June 28, 2007). The DISHTV summer bonanza is being promoted as a special kids engagement festival. While parents can enjoy a great value-for-money offer, the kids can revel in the plethora of exciting kids movies, games and channels on the platform as dishtv has acquired special movies from national and international broadcasters for the season ticket package on their Movie on Demand service. The season ticket includes four animation titles from the Disney/ Pixar library along with 20 other interesting movies. The special titles in the animation series include Cars, Chicken Little, Aladdin and Jungle Book 2. These movies are available in a choice of two languages - English and Hindi. <br><br> Also packaged in the season ticket are other children movies like 102 Dalmatians, Makdee, Tarzan the wonder car, Chachi 420 and Munna Bhai MBBS. At the end of the offer period of four months, the subscriber can choose a package from DISHTV’s three tier pricing, ranging between Rs 160 to Rs 300 per month. DISHTV’s gaming portal Playjam has also acquired a whole new look this summer with two new games getting added every month and a consumer friendly navigation and game selection menu. Kids can be assured of a rollicking time with DISHTV’s movies, games and eight dedicated children’s channels that include Disney channel, Hungama TV, Cartoon Network, Toon Disney, Nick, Pogo, Animax and DISHTV’s exclusive Boomerang. Speaking about this offer, Arun Kapoor, CEO, dishtv said, “DISHTV has always been a consumer friendly brand. All our previous offers have also been the result of in-depth consumer research and feedback. We would always work towards ensuring maximum possible value to our subscribers.” “DISHTV Summer Bonanza is yet another innovation for existing as well as new dishtv subscribers, with non-stop indoor entertainment for kids at a cost equal to just 2-3 movies at a nearby multiplex. The season ticket concept is also the first of its kind, in terms of a marketing initiative in the Indian pay television market and enables tremendous value for money to our viewers who would like to enjoy all this fabulous content time and time again, at a miniscule cost,” stated Anjali Malhotra, Vice President, Marketing. Well, parents need not worry about their kids playing outdoors this summer. Just get home a DISHTV and keep them occupied wi
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