May 11, 2007
Zee Business is launching two shows next week. Zindagi Live is a combo show on lifestyle, shopping, careers, informed spending and infotainment. The second show, Mobiles & More, is a first amongst business news channels and is dedicated to the growing mobile handset market and seeks to inform viewers and help them chose a handset of their choice and in their budget. Zindagi Live will educate and inform about products in the same categories in an effort to help them make an informed buying decision. The programme also has dedicated segments on careers, health, beauty, movies, travel, the best deals, interiors, homes and weekend getaways. Mobiles & More is your guide to buying a mobile phone. The show compares a new phone with a similar phone in its category and generates a report card on the phone, keeping in mind pre-defined parameters. Zindagi Live starts on May 14 and will be telecast every Monday, Wednesday and Friday at 9:30 pm with a repeat at 4:30 pm. Mobiles & More will begin next weekend on Sundays at 10 am and on Friday at 10:30 pm.
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