Star Plus which has held sway in the Hindi general entertainment channels space for the last six years is starting to feel the heat as Zee’s Saath Phere displaces Kasautii for the No. 3 spot. Three of its episodes were ahead with ratings of 3.7, 3.3 and 3.2, while Kasautii has a rating of 3.1 and is at number 18 overall.

Zee has been making steady progress this year and the latest Tam data tells a story. In terms of GRPs, Star Plus has a GRP of 322. It is only 90 points away from Zee TV which has 232 points.

Zee TV's format show Sa Re Ga Ma Pa has penetrated the top 10, which not long ago was considered Star's exclusive domain. That show has delivered a rating of 4.