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Big FM, Rediff to boost Sa Re Ga Ma Pa |
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May 30, 2007
Zee TV has tied up with Big FM and Rediff.com to boost the new season of Sa Re Ga Ma Pa Challenge 2007. The channel wants to give the show more exposure and take it to other mediums and create further awareness around it.
Speaking on the two alliances, Marketing Head - Zee TV, Tarun Mehra, said, “These alliances are amongst the first in a long line of beneficial associations. We want to take the show to its next level. Challenge 2007 has already graduated from a national level to a global level. We have even titled it ‘Sangeet ka pratham vishwa-yudh’. Big FM will connect the show with people from all across the country and Rediff.com will do the same for our international participants.”
Hero Honda Sa Re Ga Ma Pa Challenge 2007 is a contest between four musical maestros, 32 contestants selected from across four continents and six countries.
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