The team at Zee Cinema is making waves this year, not just in the television space but on the airwaves too! After their laurels at PromaxBDA for promos that brought to life the Movies, Masti & Magic to viewers across the country, the team recently walked away with not just one, but two silvers at the prestigious Mirchi Kaan 2011 for their radio spots for Lady Raaj - an innovative women centric break content that ran on the channel in the afternoons of 2010.
The show that had experts from different fields like Bollywood, Lifestyle, Health and Astrology offer interesting tips on the specified topics to the viewers, made movie-watching an unique and educational experience for the many housewives who tuned in to the channel. It was two unique radio spots on beauty and health that won the channel the laurels at this year's Mirch Kaan!
The eighth edition of the Mirchi Kaan Awards was held on September 28, at the Comedy Store in Mumbai. Running in its 8th year, the Mirchi Kaan Awards recognizes avant-garde excellence and creativity in the field of advertising. The Kaan awards are one of many initiatives taken by Radio Mirchi over the years to encourage and promote Radio as a medium.
To listen to the award winning radio spots, click on the links below:Spot 1
and Spot 2