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ZEE - One of India's Business Superbrands

Aug 05, 2011
Superbrands, the independent authority and arbiter of branding hosted a Tribute Evening to honour for their achievements and excellence in branding India's Most Powerful business brands. Top 50 brands of the country were facilitated amongst an august gathering of corporate honchos, brand superpowers. ZEE was the only entertainment brand to be awarded and feature in the Business Superbrands book.

In the near-nine years since it was instituted in India, Superbrands has earned the proud distinction of being the one award that brands consistently use as a symbol of exceptional achievement and credibility. The Superbrands logo has been used in press and TV advertising; on billboards, annual reports, product literature, tags and stickers on products, stationery, packaging, even red herring documents.

The Process: Hundreds of leading Indian brands were evaluated first by a very knowledgeable group of brand-savvy citizens and then by the Superbrands Council which comprised some of the country's most outstanding marketing minds. Only brands that achieved a very high level of recognition were invited to participate in the Business Superbrands book. This compendium traces the history and achievements of each of the brands and shows why every one of them is deserving of a Superbrands status. ApartĀ  from ZEE, some of the other Business Superbrands for the year included ACC, Blue Dart, Godrej, Bharat Petroleum, Essar, HCL, HDFC, Indian Oil, Jindal Steel & Power, L&T Power.