Zee Studios International did a #DoTheZingaat activation for all radio stations in UAE for the promotion of their upcoming release Dhadak. The radio stations were to create a video with the Zingaat song and upload the same on their respective Facebook pages. As official radio partners in the UAE, Big FM had to #DoTheZingaat and make sure it was done the 'Big' way.
106.2 Big FM produced an inhouse video using all its jockeys along with the team at Zee, which was filmed in the Big FM studios and in the Zee Middle East office. Walking through the pathway of the studio MJ Pavithra, MJ Ujjwal and MJ Arpit created youthful chaos in office to get the entire team dancing away to the signature step of Zingaat. This attempt got viral on Facebook and scored up an interesting number of views and crossed 550,000 in 20 days and growing. This number was over 450,000 views more than other radio stations in the country.
Catch the Zingaat attempt on: https://www.facebook.com/106.2bigfm/videos/1859709081000102/
Report By: Preeti Laungani
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