The video highlighted the station's identity with soulful music and was complimented with voices of the singer and MJ Pavithra herself
The new and musical addition to the madness of 106.2 big fm, MJ Pavithra was welcomed into the team with band, baaja and a baraat!
On the second day of being on-air, MJ Pavithra interviewed a local stage singer in the UAE on her show A.S.A.P. which airs between 4:30 pm and 8:30 pm. The video went live on 106.2 big fm's Facebook page and this video has since then taken the internet by storm!
The video highlighted the station's identity with soulful music and was complimented with voices of the singer and MJ Pavithra herself.
What followed was an impromptu session of unplugged live music which was well received on-air too.
With over 400 people tuning into the video while it was live, the virality truly picked up within the first week of publishing it. With over 100K views in three days and crossing 500K views by day 7, even the 'shares' didn't seem to stop.
With a reach of over 2 million, the post currently has over 12,000 reactions, 184 shares and close to 2,000 comments. This live video has had immense engagement with listeners, followers and fans and thus proving the power of content.
Catch our very own MJ Pavithra making magic in this live video by clicking the link below:
Also, check out the Band, Baaja & Baraat welcoming video
Report By: Mala Nellissery
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