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300,000 NRIs visit ZEE Ganesh Utsav in New Jersey!

Sep 04, 2017

DADDY "ARJUN RAMPAL" seeks blessings from LORD GANESHA

Founded in 2014 by Zee TV, the Biggest ZEE Ganesh Utsav has become the most visited Indian festival in the USA today! The vision of celebrating Ganesh Chaturthi at a home away from home inspired Sameer Targe, CEO of ZEE TV Americas to replicate Mumbai's Lal Baughcha Raja here in the United States for Indians who reside in America.

The 5 day Pandal at two grand locations in NEW JERSEY - Woodbridge and Jersey City, drew over 300,000 people in attendance! Both locations can easily be described as America's Little India with thousands of Indian Businesses that attract Indians from across the country. Both venues were covered in ZEE branding which caught thousands of eye balls.

The festival also saw a lot of famous personalities- The dapper Bollywood star ARJUN RAMPAL captivated the eagerly waiting audience with a breathtaking entry! Rampal entered the venue to the energetic beats of NASHIK DHOL, offered prayers to Lord Ganesha and then went up on stage to greet the audience and promote his upcoming movie DADDY. The mesmerizing ZEE SaReGaMaPa stars - Kushal Paul with his soulful voice and Jyotica Tangri with her dance numbers enthralled the audience yet again! Dance India Dance North America winner Shawn Mathews set the stage on fire with his electrifying performances!

Other cultural performances from across India like Bharat Natyam, Bhangra, Garba, Lezim etc. kept the audiences entertained throughout the weekend! The food area shone beautifully in red under the Living Foodz booths. The vendors donned in Living Foodz aprons served snacks to the attendees throughout the event. The biggest treat of all was the 1,500 pound MODAK that stood tall next to Lord Ganesha for all 5 days.

The sponsorships and booths were sold out weeks before the event! The event also presented a perfect opportunity to our CLIENTS (like New York Life, Mass Mutual, Dunar Foods, Air India etc.) to achieve their goals and exposed them to various on-ground opportunities.

After 5 days of nonstop prayers and celebration, we all bid an emotional farewell to Bappa knowing that He will visit us again next year with equal pomp and excitement!

Report By: Minal Chauhan    
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