ATL Media FZ LLC, a ZEE Entertainment company has announced the signing of a new partnership of its media agency with the leading Malayalam TV & Radio network in the UAE - Flowers International, extending its portfolio into the South Indian space for the first time. With this new partnership, ATL Media increases its offerings with Flowers TV & Flowers 94.7 FM which is one of the top TV & Radio station respectively reaching out to the largest South Asian audience base in the region. ATL Media now holds exclusive Ad Sales rights to Big FM and TV channels like Zee TV, Zee Cinema, Zee Aflam, Zee Alwan, &TV & other popular networks like Cartoon Network (English, Arabic and Hindi) & Geo Network (GEO TV and GEO News).
Following this strategic partnership, Mr. Sreekandan Nair, MD of Flowers TV International said "The joint operations between Flowers team and Zee Entertainment team would create a very good opportunity not only in sales and marketing in Middle East but in creating high quality content for pravasis and also for organizing glittering events across the Gulf."
Mr. Mukund Cairae, CEO of ZEE MENA & APAC said: "We are proud of the opportunity to represent Flowers in the MENA region & we look forward to growing our portfolio in the future. For the anticipated future, our goal is to continue grow the sales portfolio. The popularity of all these channels will provide a boost to further expand our own business in the region,"
Report By: Hiten Umrania
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