It was another feather in BIG Ganga's cap, as the no.1 Bhojpuri GEC channel broke all viewership records in the category till date. The very prestigious and glamourous International Bhojpuri Film Awards, hosted in Singapore by Big Ganga, which was telecast on 31st Dec 2019, witnessed 3X viewership in week 53 alone as compared to an average of previous 4 weeks, which is also the highest-ever recorded mark in the Bhojpuri category till date. With such resounding numbers, BIG Ganga IBFA 2019 emerged as clear winner with a highest viewership of 1,254 (000), leaving its counterpart, who also telecast their own set of awards on 31st Dec, 2019 far behind by garnering almost double the viewership in the same slots. The current feat also is higher compared to the previous edition of the IBFA awards ever hosted in the category by any channel. The event garnered a staggering reach of 4962 and remarkable TSV of 43.39 mins, which once again is stand out in the category for events hosted till date.
Bringing the year to the perfect end in a gala celebration of the Bhojpuri industry, IBFA 2019 turned out to be the biggest hit of the season which was loved by audiences aplenty in the region. This awards ceremony rendered a perfect mixture of festivity and felicitation with celebrities from Bhojiwood and Bollywood coming together and mesmerizing viewers with their astonishing performances. The extravaganza was hosted by eminent personalities such as Ravi Kishan, Manoj Tiwari, Dinesh Lal Yadav, Aamrapali Dubey and Madhu Sharma whereas was attended by actors like Pawan Singh, Chintu Pandey, Kajal Raghwani, Sapna Gill, Krushna Abhishek, Kiku Sharda along with Bollywood Stars like Sunny Deol, Sunny Leone, Zarine Khan among others.
The channel took a 360-degree approach to market the awards property and reached out to its audience via various mediums mention mediums. BIG Ganga's shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. Going forward with Q4 new offerings, channel is already lining up exciting topical properties to further deepen it's bond with its audience. Enhancing and enriching regional pride through upcoming new offerings of biggest event of Holi – Faguaa, unique cookery show - Roj Hoyi Bhoj #Swad Ke Saath, MemSaab No1, the brand is all geared to catering to the deep pockets of the region with multiple genres of content.
Report By: Nand Kishore