BIG Ganga, ZEE Entertainment Enterprise Limited's leading GEC Bhojpuri Channel, won the hearts of millions of viewers with its 'Sona Chandi Dhamaka' TV contest conceptualized around its most-popular show Kumkum Bhagya. Kickstarting the festive season, through the contest, the channel rewarded 180 winners in a span of 13 days! The uniquely designed contest garnered an incredible participation of 7.5 lacs people. Through a series of teasers showcased during the Non - Prime Time (NPT), and changing patterns and placements of questions and answers throughout the day, the channel kept the audiences engaged to the show and the contest, alike.
Each day, the channel presented the audiences with a question related to the show between the 7 -9 band and viewers were required to send their answers through a missed call. The winner announcement took place every day during the telecast of Kumkum Bhagya at 7-9 pm. 15 winners were selected each day leading to a total of 180 winners. Out of 15, the channel offered 1 gram Gold coin to 5 winners and 10 gram silver coins to 10 winners daily. The winners were selected as a part of ZEEL process.
Through a 360 campaign, the channel promoted the initiative with a media mix of TV, Digital and PR. The use of customized creative like Cover, GIF, Static, Celebs byte, Countdown post across all platforms further helped in amplifying the audience engagement and reach.
Testifying the contest's success, as per BARC ratings, the channel is 52 percent ahead from the closest competitor Bhojpuri Cinema and B4U Bhojpuri in the category. BIG GANGA also made a 50% jump compared to last 4 weeks Vs current week (Week 32-35 vs Week 37).
BIG Ganga's shows enthrall and entertain audiences with its unique content, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. These new Bhojpuri shows are sure to entertain audiences with its unique content and placement, thereby making the channel an apt prime time viewing choice for the entire family. With more shows in the pipeline, the channel is all set to redefine entertainment and original content for its regional audience.
Report By: Nand Kishore