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Big Ganga No. 1, sees 37 % viewership rise during Teej

Sep 27, 2018

BIG Ganga, the No.1 regional channel (BJ U+R; Pre wk 33-36'18, Post Wk37'18) of Bihar and Jharkhand, known for its culturally deep rooted and exhilarating content, has set high benchmarks in keeping its audience thoroughly entertained. The channel lives by the regions insights and has greatly brought to light the celebration of all the occasions and festivals with utmost glory.

Hartalika Teej, one of the most eminent festivals in Bhojpuri region, is celebrated by Hindu women for marital bliss and the well-being of their husbands. During the occasion Big Ganga presented a special programme 'TEEJ MAHATOSAV' showcasing enactments, performances on themes of “TEEJ” with regions biggest celebrities Rani Chatterjee, Rakesh Mishra, Nidhi Jha, Gargi Pandit, Rini Chandra etc. BIG Ganga took the celebration a notch higher with its devotional entertainment show, which grabbed the viewers' attention and made it one of the most preferred channels during the celebration week and improved the slot viewership by 107 % (B&J U+R; CS2+; Impressions'000, Time 19-20 hrs)

Going forward, with upcoming festive season of Navratri, Dussehra and Deewali, the channel is already lining up exciting topical properties to further deepen its bond with its audience. Enhancing and enriching regional pride through upcoming new offerings of Navratri devotional show -Aaj Ki Durga, singing reality show-SRGMP LIL Champs, bravery awards- Shaurya Samaan, unique cookery show - Roj Hoyi Bhoj #Swad Ke Saath etc. the brand is all geared to catering to the deep pockets of the region with multiple genres of content.

Report By: Nand Kishore
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