Big Ganga continuously overtakes competition and stays as the No. 1 regional entertainment channel with 61% market share of Bihar and Jharkhand regional viewership (BJ U+R I Period: Week 24 to Week 27' 18 TG: NCCS 2+).
The channel lives by the region's insights and has brought to light the celebration of all the occasions and festivals of the region with utmost glory. At Big Ganga we always strive to produce content which is based on the insight and consumer belief of that region. With a zeal to overserve the regional audience, the channel extended its devotional band to the early hours, changed its movie strategy to 90:10 ratio of exclusive to non-exclusive titles and showcased some of the biggest titles on WTP which resulted in a whopping 139 GRPs in its last count (B&J, U+R: Week 27'18 TG: NCCS 2+). The brand also associated with the first-time event Jharkhand Film Festival and showcased its snapshot for its loyal audience. With its range of offering across devotional, talent/ folk based competitive non-fiction shows, movies, events and songs based properties the channel stands as one of the core pillar of cultural and aspirational definition of popular psyche of the region.
Going forward with festive season of Sawan and Q2 new offerings, the channel is already lining up exciting topical properties to further deepen its bond with its audience. Enhancing and enriching regional pride through upcoming new offerings including a high octane singing reality show, biggest event in Devghar - Jai Baba Baijnath, unique cookery show - Roj Hoyi Bhoj #Swad Ke Saath, the brand is all geared to cater to the deep pockets of the region with multiple genres of content.
Report By: Nand Kishore
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