It is indeed a happy new year for BIG Magic! The variety general entertainment channel hits the right chords with its viewers and has set new benchmarks with a record rise of 139% in Prime Time (PT) viewership from 1800 - 2000 in the month of January, 2018. The number stands testimony to the high-quality, captivating and strategically-positioned content on the channel, which has amassed immense appreciation from the core target audience comprising of males and kids.
The channel utilizes its PT slot of 1800 - 1900 to cater to its young audience with action adventure series such as Chakradhari Ajaya Krishna and Rudra Ke Rakshak strategically placed after animation to ensure natural flow in content. Insightful slot and genre selection made this one of the highest rated time slots on the channel. With an aim to raise the viewership numbers and extend reach to the next slot, the magnum opus hyper mytho series Shaktipeeth Ke Bhairav was introduced. As envisioned, this led to a remarkable rise in the 1900 - 2000 slot as well. With three back to back high performing shows the overall slot witnessed a commendable growth of 139% in prime time viewership from 1800 - 2000.
In keeping with BIG Magic's vision and goals, the channel intends to further strengthen the prime time slot by introducing new content and special spikes in existing content for its viewers.
Report By: Sushma Kapoor
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