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Cornershop completes Bajaj Allianz ad

Nov 16, 2007
Nov 16, 2007 

The Essel Group's Cornershop Entertainment Company has won the contract for a series of Bajaj Allianz Unit Gold Mutual Fund 3D animated television ads. Cornershop won the contract over from Tata Elxsi.


In the new ads, Cornershop has recreated the Bajaj Allianz mascot – the Super Agent. The first ad is a composite TVC with a combination of live actors and the 3D character. The 30-second film was executed in record time of 21 days including time for the live shoot, sound and post production. The ad was released early last week. The second of the series is now under production and will be aired shortly.


“The execution of this ad has put us on par with leading studios in India and has given us an edge in terms of quality over the existing vendors of the same size,” stated Vishal Malhotra, Director, Cornershop Entertainment Company.


Cornershop is also executing the SBI Mutual Fund ad film as well as ads for Kushi TV (A SUN TV channel) and Enterr10 TV.


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