Dishtv, Indiaís pioneer and number one direct-to-home service provider, crossed the three million subscriber mark on March 31, in terms of gross registered subscribers. These are the total subscribers acquired by the company since inception. However, after making adjustments for churned subscribers since the launch of the company three years ago, the net subscriber base of the company stands at 2.5 million. This compares very favorably with international norms wherein the annual churn is in the 15-20 per cent range. These subscribers are spread over various packages that the company has on offer.
The subscribers who have moved out of the platform are largely those that were acquired in the initial stages of launch, from the rural and upcountry markets, who were at a lower ARPU. Restatement of the net subscriber base, after removing churn, will also give an improved ARPU performance.
Report by: Sonal Thind
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