Oct 22, 2007
dishtv has launched a new advertising campaign with brand ambassador Shah Rukh Khan. The campaign underlines the theme - 'Don't be santusht… Wish Karo, Dish Karo'. The campaign is a satire on the attitude of people at large. Most of us are not happy with things not being perfect around us but at the same time do nothing about it. The campaign attempts to shake this complacence and question people on why they are santush' with issues and why do they settle for less. It urges them to give up sub-optimal quality of cable viewing and move to the best in quality of entertainment – dishtv! “Shah Rukh fits the brand personality of dishtv as the harbinger of entertainment in the country. The new campaign 'Wish Karo, Dish Karo' embodies this vision of our promise to fulfill every wish of the viewer seeking the best in entertainment,” Arun Kumar Kapoor, CEO, dishtv, said. Commenting on the campaign, Shah Rukh Khan said, “The word 'santusht' that forms the core of the brand idea is a word unknown to me and the desire to constantly keep re-inventing is what keeps me going. I am happy to associate with a brand that has shown its pioneering vision, technological innovations and breakthrough initiatives which are reflected in the product. I like the futuristic product idea and a fabulous brand theme that is simple but very interesting”. The campaign has been created by R Balakrishnan, Executive Creative Director, Lowe. Mail your feedback on this article to email@example.com.