Oct 25, 2007 dishtv has posted a net loss of Rs 919.39 million for the quarter ended September 30, 2007, despite a 54 per cent quarter rise in subscriber growth. The company's operating revenues fell 15 per cent at Rs 755.01 million, compared to Rs 892.86 million in the previous quarter. dishtv has recorded a subscriber base of 2.4 million up to September 30, 2007. In this quarter, the DTH operator has added 2,78,000 new subscribers.
The subscriber related cost at Rs 807.16 million is 48 per cent of total expenses. In the quarter-ago period this stood at 55 per cent (Rs 987.02 million). dishtv's subscription revenue was at Rs 700 million, up 19 per cent from the first quarter of FY08. Dish TV MD Jawahar Goel said, "In this country of multi-lingual preferences by state, the importance of regional content cannot be undermined. In this quarter, we have further strengthened our channel offering to a robust 180 channels, the biggest by far in the category,” stated dishtv Managing Director Jawahar Goel. “As an entertainment provider, this is yet another step in fulfilling our promise of wholesome entertainment, especially for our viewers in South India.
We now have 17 Tamil, 12 Telugu, 12 Malayalam and 10 Kannada channels,” he added. During the quarter, the company has launched a host of interactive features that include 'My Account Page' and 'Dish Info'. dishTV has also roped in Shah Rukh Khan as the brand ambassador and launched a TV commercial for the festive season. Commenting on the recent marketing initiatives, Arun Kumar Kapoor, CEO, dishtv, said, “As the pioneer and leader of DTH in India, it as our responsibility to expand the category faster, through various awareness building and educational programmes and by giving customers a product proposition that is superior to other alternatives.”
The company has expanded its front-end service network to 90 towns. It is present in over 4,300 towns through 35,000 dealers and over 500 distributors. Currently Dish TV has content strength of 180 channels in its offering.
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