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DishTV strengthens its presence in Tamil Nadu market

Jul 02, 2018

Dish TV India Limited, world's largest single-country DTH Company, strengthens its presence in Southern India, especially in Tamil Nadu, with the launch of five new exciting packages and doubling its Tamil language channel counts on its DishTV DTH platform. DishTV now offers 65+ Tamil language channels on DishTV platform in Tamil Nadu. To reach out to new customers, Dish TV will roll out a 360-degree advertisement campaign “Surprise Machi” in Tamil Nadu to give freedom to choose from its exciting channels bouquet.


In Tamil Nadu, DishTV is offering 5 new simplified base packs on the basis of the language you speak which includes Classic Joy for Regional subscribers, Premiere Joy for Multi-Regional subscribers, Premiere Hindi for Regional & Hindi subscribers, Premiere World for Regional & English subscribers and Supreme World for Regional + Hindi & English subscribers. These packages are based on consumer needs for multi-lingual content consumption catering to varied taste in genres of Tamil audiences.


Furthermore, Dish TV will launch a 360-degree ad campaign entitled “Surprise Machi”, which amplifies the varied offerings by DishTV that will leave customers surprised with its packages and freedom to choose from existing channels. The campaign focusses on the benefit of having the choice of hand-picking channels based on customers entertainment needs. Tamil customers now have the ability to choose the entertainment of their choice at a minimal price of Rs 8.5 per SD channel per month as part of DishTV's initiative 'Mera Apna Pack' on their base pack. With simplified packaging basis the needs of multi-lingual audience and providing highest number of Tamil Channels i.e 65+, DishTV is bringing best of the entertainment options to its customers in Tamil Nadu.


Commenting on this new development Mr. Anil Dua, Group Chief Executive Officer, Dish TV India Limited, said, “Tamil Nadu is a very important market for DishTV and it offers huge opportunities for us to build the new customer base. Currently, the Tamil Nadu market is going through digitization and we want to leverage this opportunity to increase our foothold in the market. With many more Tamil language channels on our platform, we plan to significantly increase our customer base in Tamil Nadu. Our new packages are especially designed to cater to customers with primary and secondary language preferences. These packages offer value, affordability and unlimited entertainment options while empowering customers to only pay as per their needs and for what they like to watch.”


Mr. Sukhpreet Singh, Corporate Head – Marketing, Dish TV India Limited,
said, “We are happy to announce that now DishTV is offering 65+ popular Tamil language channels on DishTV platform, doubling our channel count in Tamil language. To give freedom to choose and customized content, we have launched 5 new exciting packages for our Tamil Nadu customers. We firmly believe in freedom to choose and with our new Tamil Ad campaign “Surprise Machi”, we have reiterated the same message.”

 
New offers for Tamil Nadu along with the benefits are:

Target Audience

Pack Name

Pre-tax price

No. of Channels & services

Regional

Classic Joy (With 1 regional language )

140

175+

Multi-Regional

Premiere Joy (With 2 regional languages)

177

271+

Regional + Hindi

Premiere Hindi (With 1 regional language)

177

206+

Regional + English

Premiere World (With 1 regional language)

228

233+

Regional + Hindi + English

Supreme World (With 1 regional language)

262

291+

 

Additionally, power add-ons will be available with new base packs mentioned above. The subscribers will get an option to choose extra regional add-ons available @ Rs 8.5 + tax with all packs except Classic Joy.


New power add-ones available in Tamil Nadu mentioned below:

Segment

Content

Pre-tax

Supreme Kids

All Kids Entertainment

42

Supreme Infotainment

Al Infotainment & lifestyle

42

Premiere Sports

Sports

42

Classic Sports

Sports

42

Regional add-on (available with all except Classic Joy)

All channels of 1 Regional add-on

8.5

 

Report By: Hirdesh Agarwal
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