The DNA Shopping Festival was conceptualised to facilitate this process and it proved to be an immediate success during its debut from 10th Oct to 7th Nov, 2018 in Jaipur city. The concept provided a host of reasons why this phase would be considered a good time to buy, using the head as well as the heart.
Several new product items and designs were launched or unveiled during the DNA Shopping Festival period with special rates. The festival was amplified by Print, Digital, Radio and On Ground Marketing to reach out to corners of Jaipur City.
With a host of premium brands available, it enabled the citizens to have fun with festive purchases. From automobiles to apparel, fashion to electronics and entertainment, the scope for shopping and leisure was quite vast, with brands participating from the Pink Square Mall such as TVS, VIVO, Jaipur Central, Big Bazaar, Pink Ink Tattooz, Tattoo Factory, NS Lounge, PS Lounge, Fashion King, INOX and Mastiii Zone. Buyers also had opportunities provided by other brands participating from across Jaipur city like Golden Thredz, Veto, Rama's, Franchise Universe, Aspiration, Hari Watch & Jewellery Company, Rajvesh, M.S Fashion and Radhika Jewels. Apart from attractive offers, DNA readers & shoppers had a chance to win exciting prizes from the Lucky Draw.
The grand finale of the DNA Shopping Festival was held on the auspicious occasion of Dhanteras at Pink Square Mall from 7.00 pm onwards with 15 lucky draw winners' announcement as well as scintillating dance performances. Prizes announced included the TVS Jupiter, Vivo Smart Phones, American Tourister Trolley Suitcase, Okaryo Oven, Mixer, Electric Kettle, Toaster, Iron, Lemon set, Cup Set, Glass set and many more.
The purchasers and participating brands were unanimous that the next edition should be held soon and that they would definitely be a part of the concept going forward.
Report By: Sheena Amin
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