Zee Business will cover the Union Budget for the whole day on Friday 5th July. The campaign theme for Union Budget 2019 is Zee Business Budget Bull ya Bear. The objective of this being to tap the pulse of the market sentiments and anticipate the changes the Budget is going to bring about for New India. This was amplified at the Group level using a hashtag (#BudgetWithZee) as a one stop shop for all budget-centric stories.
On Friday, Mr. Anil Singhvi, Managing Editor - Zee Business, along with other seasoned anchors, shall hold intellectually stimulating debates, analysis & discussions with industry's & market's leading personalities in a easy to understand manner. The list of dignitaries include Dr. Pawan Goenka, MD - Mahindra & Mahindra Limited, Mr. RC Bhargava, Chairman - Maruti Suzuki, Mr. Rajnish Kumar, Chairman - SBI, Mr. Keki Mistry, Vice Chairman and CEO - HDFC Ltd, Mr. Ajay Singh, Chairman & MD – SpiceJet Ltd. , Mr. Rashesh Shah, Chairman & CEO - Edelweiss Group, Mr. Raamdeo Agrawal, MD & Co Founder - Motilal Oswal Financial Services Ltd., Mr. Aashish Somaiyaa, MD & CEO - Motilal Oswal AMC, Mr. Navneet Munot, CIO - SBI Mutual Fund, Mr. Nirmal Jain, Founder & Chairman - IIFL Group, Mr. Adi B. Godrej, Chairman - Godrej Industries Ltd. amongst others.
The run up to the Budget Day comprised specially curated shows for a wide spectrum of viewers. The aim was to have something in it for everyone. There was a sector specific show called Dil Chahta Hai with insights into the challenges & expectations of various sectors. Other key shows include Budget Ek Minute Mein (short bytes of 1minute to educate masses on Budget terminology), Budget My Pick (stocks to look out for), Budget Bollywood Mange More (celeb bytes on the upcoming Budget with their expectations & reactions), Budget Bulletin (a consolidated show on latest exclusive news on Budget), TaxGhatoAandlon (a movement for FM to reduce taxes), Budget Special Commodities Show and others. On Air shows were replicated on social media to tap audiences across platforms.
Zee Business Channel can be viewed on:
DTH: Airtel - 331, D2H -343, Tata Sky -594, Dish TV -731, Independent TV - 481
MSO LCN: SITI (ROI) - 404, SITI Gujarat - 429, SITI (Bihar & Jharkhand, WB) – 411, DEN – 355/356, Hathaway – 241, IN Cable – 429, GTPL – 259, Fastway – 220, UCN – 122, You Scod 18 - 217
Report By: Sheena Amin