Being the most preferred Hindi Business News brand for the Business & Finance fraternity, Zee Business is back with the most comprehensive & thorough analysis to decode Budget 2020. This year's campaign is all about growth, cutting edge for Nation's embark to the future, all stories & news summed up with #Budget2020ZEE. Zee Business will cover the Union Budget for the whole day on Saturday 1st Feb catching the pulse of the market sentiments and anticipate the changes the Budget is going to bring about for the country, its people & at a global level.
On coming Saturday, Mr. Anil Singhvi, Managing Editor – Zee Business and Ms. Swati Khandelwal, Executive Editor, along with the team of seasoned anchors, shall hold intellectually stimulating debates, analysis & discussions with industry's & market's leading personalities. The tonality of discussions as has always been will be to make it simple for the viewer. The line up of guests expected include Mr. Ashishkumar Chauhan, MD & CEO, BSE ; Dr. Pawan Kumar Goenka, Managing Director, Mahindra & Mahindra ; Mr. Sanjiv Bhasin, Director, IIFL Securities ; Mr. Adi Godrej, Chairman, The Godrej Group ; Mr. Ajay Singh, CMD, SpiceJet ; Mr. Sunil Subramaniam, MD & CEO, Sundaram Mutual Fund ; Mr. Navneet Munot, Chief Investment Officer, SBI Mutual Fund ; Mr. Raamdeo Agrawal, Chairman, Motilal Oswal Financial Services Ltd. ; Mr. Vijai Mantri, Co-Founder & Chief Investment Strategist, JRL Money ; Dr. Niranjan Hiranandani, Founder and Managing Director, Hiranandani Group and (President, NAREDCO and President, ASSOCHAM); Mr. Nilesh Shah, MD, Kotak AMC ; Mr. Basant Maheshwari, Co-Founder & Partner, Basant Maheshwari Wealth Advisers LLP ; Mr. Madhu Kela, Senior Market Guest amongst many others
The run up to the Budget Day comprised exclusively curated shows for a wide spectrum of viewers – from the common man, first time investors to corporate honchos and experienced investors. The goal of #Budget2020withZEE is to have something in it for everyone.
The programming commenced in the 1st week of January with varied shows giving different facets to the Budget and building the foundation. Yeh Aayega Budget Mein was a Budget Exclusive News & what is likely to come in a crisp manner with its potential impact to investors. Budget My Pick had a daily run of 1min. snippets to know the best Small, Mid & Large Cap stocks to trade. Market Mange More! Brought out the expectations from Market Stalwarts while Corporate Wishlist brought to limelight the wish list from leaders of India Inc. Budget Ek Minute Mein, Aapke Budget Mein Sasta Share gave us great traction on social media as well.
Saturday, 1st Feb will see 2 innovations for the first time – Budget Enquiry Counter (a counter to answer all queries on air in a timely manner from social media & digital platforms on the Zee Business channel) and Budget Bonanza (an hourly quiz starting 9AM to keep up interest and interactivity with viewers on the channel). Lucky winners to be awarded exciting gift hampers.
Stay tuned to Zee Business and catch all you need to know on the Union Budget 2020 in a simple and easy to understand manner.
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Report By: Sheena Amin