At a glittering ceremony held in the capital on 20th December, 2019 at Taj Mahal Hotel, Dish TV India Ltd., the world's largest single-country DTH Company got commended with the Award for Best Consumer Insight by the Economic Times at the ET Now: Star of the Industry Award for its d2h brand. Besides being lauded for its contribution for its campaign 'You Promise, We Recharge', the company also secured a Bronze under the category of 'Technology and Communications' at DMA Asia Echo Awards 2019 for the d2h brand for the same campaign.
The campaign was built on the fact that d2h understands that customer may have forgotten or missed for genuine reasons, recharging their d2h account on the due date. d2h came up with a simple solution to keep the TV viewing uninterrupted, centered around the creative idea of 'aaj udhar, kal nakad' campaign.
Through one text message to subscribe at Rs.10 per month the customer can enjoy 3 days of credit in his d2h account so that he can continue watching his TV while getting 3 days more to recharge. The campaign carried on d2h on TV channels and other regular customer communication channels like SMS & emails, was a spectacular business success with a huge number of customers for this service.
Commenting on the win, Mr. Sugato Banerji, Corporate Head-Marketing, d2h, Dish TV India Ltd. said, “Award-winning marketing campaigns usually bring above the line campaigns to people's mind. It is rare for own base direct marketing campaigns to get recognised by well-recognised platforms. These awards are a result of the perseverance of the team in finding the most appropriate consumer insight through painstaking and rigorous data analytics. Both these awards will further motivate us to strive towards using consumer insight-driven innovation to improve the retention and growth of our vast subscriber base.“
These two awards reinforce the fact that d2h has always been at the forefront of providing simple innovative solutions based on a deep understanding of its customer base.
Report By: Surbhi Shukla