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Everyone takes a dip this summer, BIG Ganga No 1 in Bihar & Jharkhand viewership

Jun 05, 2018

Big Ganga continuously outruns the competition and stays as the No. 1 regional entertainment channel of the region with 60% market share of Bihar and Jharkhand (BJ U+R I Period: Week 18 to Week 21' 18: TG: NCCS 2+). The channel also stands as the No.1 Bhojpuri entertainment platform in UP/Uttarakhand markets, catering to Purvanchal aspirations as well, successfully.

With its deep understanding of the socio-cultural fabric of the region Big Ganga has always delivered original content keeping its audience interests in mind. The channel lives by the region's insights and has brought to light the celebration of all the occasions and festivals of the region with utmost glory. The channel successfully launched folk and local talent based properties in Q1 like Entertainment Key Mela and Folk Jalsa for weekday as well as weekend viewing, respectively, whose successful run has once again proven that no one caters to regional pride and aspiration like Big Ganga.

With its range of offering across devotional, talent/ folk based competitive non-fiction shows, movies, events and song based properties, the channel stands as one of the core pillars of cultural and aspirational definition of popular psyche in the region. The channel's programming is a result of deep research and an in-depth understanding of the changing dynamics within the region. With the festive season of Sawan approaching in the region, the channel is already lining up exciting topical properties to further deepen its bond with its audience.

Report By: Nand Kishore
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