The Bollywood preview of Khaali Peeli which released on October 2nd received a full house attendance at the ŠKODA presents Supermoon Drive-in. After almost six months of the Covid-19 pandemic restrictions, fans were able to watch a Bollywood movie on the big screen. The first of its kind drive-in experience hosted 6 shows in Gurugram spread across the long weekend from Oct 2- Oct 4, 2020.
Patrons were able to once again step out of their house with their families to enjoy a Bollywood movie on the big screen within the safety of their cars. Facilities like contact-less ticketing, F&B arrangements and a wide array of other safety precautions were undertaken to ensure the safety and wellbeing of patrons.
Speaking on the success of the first Drive-in preview in India, Swaroop Banerjee, COO and Business Head, Zee Live said, “We are extremely thrilled with the overwhelming response we received from the patrons at India's first Drive-in. It was incredible to see that people had been waiting for over 7 months to enter some kind of live entertainment, the cars came in sharp on time, hassle free sanitized entries, a bag full popcorn, sanitizer and a mask was given, ushers directed them to their parking slots, a 45 feet by 25 feet LED made for an unforgettable viewing with audio experience and finally a planned seamless exit with no one having to wait for more than 7 minutes. Drive-ins work like a charm and almost every guest asked our box office when is our next. I cannot thank Gurugram audiences enough for showing so much love to Supermoon Drive-In ft. Khaali Peeli. We are committed to ensure the most accessible and safety-first formats of entertainment and you'll be seeing more soon.”
Shariq Patel, CEO, Zee Studios added, “We are exhilarated with the response that we got for our drive-in format release of the film 'Khaali Peeli' and I am amazed how well people have accepted it. Khaali Peeli is a mass entertainer and with the drive-In format, we are happy to reach out to our audiences and provide them a 'big-screen experience' in a socially distant yet pleasurable way.”
The ŠKODA presents Supermoon Drive-in was made possible through the collaborative efforts between Zee Studios and Zee Live. Following the success of the first Drive-in preview in India, Zee Live is keen on exploring more such engaging and innovative avenues for entertainment on a larger scale across multiple cities in India.
Report By: Tanvi Bhutani