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Gitanjali adopts Kolkata Tigers

Mar 20, 2008
Mar 20, 2008 

Revv, the sternly elegant men’s jewellery steel brand by the the country’s largest integrated jewellery manufacturer, the Gitanjali Group has acquired the sponsorship rights of the Kolkata Tigers Team.


After establishing itself as a prominent player in the gems and jewellery industry, the company has ventured into lifestyle and is now making an endeavor to reach out to a wider base of audience by associating itself with the field of sports. The Group unveiled its association with ICL, at a press conference in Hyderabad. The jersey sported by the cricket stars of the Kolkata Tigers team was also showcased.


"Gitanjali Group would like to be at the heart of young India. Cricket in India is more than a sport. It has a cult status, we are glad to be associated with this magnificent game that is the singular most unifying force in a diverse country like India,” Adri Voorn, Executive Director, Gitanjali Gems Ltd said.


“Revv – a high-fashion jewellery range in steel is definitely a style statement of the iconic metrosexual man of today. The ICL is indeed a great platform to promote this brand.  After Bollywood, it is sportsmen who leave indelible impressions on the Indian minds. Just the way cricket matches are a fever in the country, we believe that our Revv range of jewellery would score high,”  Voorn added.


 “We are delighted to welcome Gitanjali Group on the ICL platform and Revv as sponsors of the Kolkata Tigers team. Their coming on board as sponsors provides encouragement and support to a side representing a very important cricket centre of the nation. The Tigers boast of some of the most exciting young cricketers in the country and a sponsorship backing from an esteemed organisation like Gitanjali Group will definitely go a long way in boosting the morale of these magnificent young men,” said Kiran More, Executive Board Member, ICL.  


Report by: Jayshree Kumar


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