The inaugural edition of Arth - A Culture Quest, a unique initiative by ZEE Entertainment, successfully reached out to over 3.7 million people. Over two days in Kolkata, the festival saw over 80 prominent authors, journalists, performing artistes and members of Parliament sharing their views on issues relevant to West Bengal. In addition to panel discussions and cultural performances, festival attendees also got to try their hands at over 20 different traditional craft forms from the region like batik, block printing, sholar work, bamboo weaving etc, as well as indulge in a wide array of local regional delicacies. Here's a sneak peek into the Kolkata leg of the Festival https://youtu.be/YpwS9kc-JZU
Arth - A Culture Quest will travel to Delhi from 8th to 10th February at Indira Gandhi National Centre for Arts (IGNCA) and will see the presence of speakers like Amish Tripathi, Shri Tathagatha Roy, Hindol Sengupta, Dr. Sonal Mansingh, Sudhir Chaudhary, Arnab Goswami, Sanjeev Sanyal, Imam Tawhidi, Piyush Pandey to name a few.
Report By: Nidhi Udeshi