The premium lifestyle channel collaborated with India's foremost advertising, media and marketing convention- Goafest 2017
The 12th edition of Goafest, India's largest advertising and marketing conclave, held between April 6-8 was sponsored by Living Foodz, India's leading lifestyle channel.
Bringing to life the creative spirit of the festival, Living Foodz created an 'interactive wall' installation and a 360° photo-booth to enhance the experience of the attendees. Living Foodz created several unique touch-points for engagement and organized fun-filled activities at the pre-event area. The channel also designed high-impact branding through installations at the venue, interactive walkways and the CEO Lounge. The creative campaign designed by Scarecrow Communications featured quirky graphics with word-play around Living Foodz and the alphabets 'L' and 'F'. Living Foodz offered a premium culinary experience to the attendees through a specially curated menu at Goafest. The Post-Awards Gala Dinner was also presented by Living Foodz.
The Knowledge Seminar at the Goafest was presented by Living Foodz and Mr. Piyush Sharma, CEO (India and APAC), Living addressed the creative minds at a session on 'Negotiating Creative Intelligence'.
Commenting on the association, Mr. Amit Nair, Business Head, Living Foodz said, "We were delighted to collaborate with Goafest, which is Asia's most prestigious marketing and advertising summit. As one of the most respected and largest lifestyle media brand, we have always encouraged initiatives that unite thought leaders from the fraternity and recognize their innovative work and contribution to the industry. We will continue to create unique touch-points through our strategic partnerships and properties."
Since its launch in 2015, Living Foodz has sustained its leadership position and has emerged as the a one-stop lifestyle destination. The channel has undertaken strategic partnerships to create engagement opportunities through on-ground events such as the Baleno Wicked Weekends, Celebrating India's Finest, Palate Fest, etc. Living Foodz has also curated properties that celebrate the Indian food and lifestyle ecosystem such as Living Foodz EPicurean Guild Awards, Living Foodz Powerlist Awards and Food Fiesta.
Report By: Adhishree Murdia