Pradeep Guha, CEO, ZEEL, will be overseeing India, Pakistan, South East Asia, Japan and Australia in his newly appointed role as Area Director of the International Advertising Association (IAA) for the Asia Pacific region. This is the first time such a post has been created.
His job and role would be to increase the membership base of IAA in the Asia Pacific region and make it financially strong, apart from guiding the Association in its various initiatives.
An industry veteran, Guha is widely recognised as the man who brought Ad Asia to India, along with other industry leaders, and organised the very successful Ad Asia at Jaipur.
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