ICL is all set to visit West Asia in September with plans to rope in film stars to play in the tournaments. The high octane media campaign will begin in August-September and will have film stars not owning cricket teams playing Twenty20 matches.
India Cricket League was the first to tap potential of the Twenty20 format and with the upcoming tournaments it aims to capture not only viewers but the advertisers as well. ICL’s going international is expected to add freshness to the game.
ICL is surely poised to enter a new league!
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