Indian consumers have voted ItzCash, India's largest Fintech payments company, amongst the most trusted Banking Financial Services Brand. ItzCash ranked among top 30 across the entire BFSI segment pan-India and stands as the category leader in 'Most Trusted brand in Prepaid Services', according to 'The Brand Trust Report, India study 2017' released by brand analytics firm TRA Research (formerly Trust Research Advisory). This amongst leading BFSI brands like SBI, LIC, ICICI Bank, Axis Bank, HDFC, HSBC, American Express, Kotak Mahindra Bank and Visa among others.
The report, seventh in the series, uses proprietary 61-Attribute Trust Matrix to rank the brands. The study has been conducted across 16 Indian cities on 2,505 consumers aged between 21 and 50 years belonging to SEC A and B with a minimum annual income of Rs 2.4 lakh.
The study showcases that ItzCash provides innovative digital products to its customers and has a trust factor associated with it. Spread across 3000+ cities through its robust franchise network, ItzCash is the only FinTech payments platform serving across both online and offline channels and is known as 'PhyGital' cash of the country (Physical reach+ Digital capabilities).
Naveen Surya, Managing Director, ItzCash and Chairman, Payment Council of India, said, 'Trust and Consistency have always been at the very core to our foundation and philosophy. This is the second time we were voted amongst Most Trusted BFSI Brand in TRA's Brand Trust Report. It clearly reflects our commitment towards providing safe, secure and trusted partner for digital payments for a digital India."
Bhavik Vasa, Chief Growth Officer, ItzCash, said, 'Our brand ethos and brand differentiation of trust enables us to build a strong connect with the customers. This recognition is true testimony of the way our customers are interacting and obtain value from the brand across various channels.'
Pioneering the PhyGital space since a decade, the company has an Omni channel presence with different verticals such as digital payments, remittances and corporate business solution.
Report By: Aradhana Agarwal
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