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The channel will kickstart its Entertainment Bonanza of 2023 for the viewers with a mega treat as Zee Telugu launches - Chiranjeevi Lakshmi Sowbhagyavathi – which follows the life of Bhagyalakshmi, a young woman raised with a strong moral compass. A selfless girl of limited means, she always puts others' needs before hers. She lives for others' happiness every single day despite the curveball's life has thrown at her, inspiring everyone to pray for destiny to treat her kindly. On the other hand, Mithra Nandan is the heir of the Mitra Group of Constructions, who works hard, but enjoys having a good life too! He is convinced that he holds the power to his destiny, but being a loyal son, he can never say no to his mother's wishes. However, when the most unusual circumstances see Bhagyalakshmi and Mithra crossing paths and getting married, their lives will change forever!

The audience will see Bhagyalakshmi's dream of having a perfect life as well as marriage and being able to help her sisters come true. While Bhagyalakshmi starts accepting that she has got her happily ever after and begins falling for Mithra, will he fall in love with her? Or will Bhagyalakshmi uncover the reality of her marriage and the astrological prediction regarding Mithra's life? With a lot of high-octane drama and with Bhagyalakshmi going against all odds to keep her marriage and family intact, viewers will surely be hooked to the show. With the launch of Chiranjeevi Lakshmi Sowbhagyavathi, the telecast of popular show - Mithai Kottu Chittemma - will also see a shift to 3.00PM, every Monday to Saturday, on Zee Telugu.

With several twists and turns in the tale, Chiranjeevi Lakshmi Sowbhgyavathi will surely prove to be an entertaining watch for its viewers and will truly keep the audience at the edge of their seats every single day.

Start 2023 on an entertaining note by watching the enthralling new fiction show - Chiranjeevi Lakshmi Sowbhagyavathi - every Monday to Saturday at 2.30 pm from 9th January, only on Zee Telugu

Watch the promo here:

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