LF, the international food and lifestyle channel, is all set to bring the biggest and most-watched culinary show on Indian television -MASTERCHEF AUSTRALIA Season 7 - in India. Starting May 20, 2019, the seventh season of the globally renowned series will air every Monday to Friday, exclusively on LF. For the very first time ever, the show will also be aired in Hindi. MasterChef Australia has been one of the most-loved international shows in India. Australia's favourite judges Gary Mehigan, George Calombaris, and Matt Preston have become household names in our country too.
Masterchef Australia, apart from being synonymous with introducing the country to a whole new vocabulary, was so well-received that viewers imbibed it in their daily life. Each season introduced viewers to new words from the culinary world - from bisque, ballotine, sous vide, deglaze, to pomme fondant, and more. That's the consistent magic of the show which LF is reintroducing. Only this time, it is available for not just limited to the English-speaking audience. For the very first time, LF will air it in Hindi thereby helping it reach out to a larger set of audiences.
LF has been responsible for introducing the country to some of the popular food and travel shows and caters to an audience across digital platforms and TV. With this acquisition, LF has yet again showed that it is the country's top lifestyle channel. Masterchef Australia focuses on showcasing the journey of ordinary people in an extraordinary way.
With huge diversity in cultures and habits, Indian people love to cook. They are big foodies. Considering the fan following of Masterchef Australia, one of the greatest food shows ever made, people in India will be able to watch it on LF in Hindi and English in the comfort of their own homes. With its extensive reach to every corner of the country, it is the perfect platform for people to watch their favorite contestant hustle to impress the judges with their culinary skills to earn the prestigious title of 'Masterchef'.
Commenting on the show Amit Nair, Business Head, LF says, "Masterchef Australia has been the most popular in the Masterchef franchise and most followed show. It has transformed the culinary landscape in India and across the world. LF has always aimed to provide and expose India to global culinary lifestyles by showing the best of both the worlds and culture rich experiences. The idea is to encourage and nurture different culinary global experiences. We aim to take the Hindi telecast to an entirely new segment of television watchers in India."
Masterchef Australia Season 7 has got its new home and platform, 'LF' making it available for a larger number of audience - making it accessible for both Hindi and English language viewers. This show has provided the most resplendent looking dishes, through some unimaginable cooking techniques. With different backgrounds, different experiences, skills and cultural influences, there is one thing that will unite them i.e., their passion for food. India being such a culturally vibrant country, food has always played an important role among Indian families and with this show, they will have yet another reason to connect with what they love the most – Food.
Get ready for the greatest food show on earth!
Starts 20th May Mon - Fri 5pm and 10pm
Report By: Rahul Banerjee