LF is India's leading lifestyle channel that is known for the culturally rich food and travel shows. Each show on the channel offers viewers an entire experience which will now be extended to India's leading gourmet world music festival - SulaFest, 2019. LF has collaborated with the 12th edition of SulaFest and will be showcasing innovative displays representing the channel keeping in tune with the feel of the festival.
One of the highlights of LF's display is 'LivFinity' the 30 feet long tunnel made of LED's that has never been done at SulaFest before and showcases the aspects of living life to the fullest. The tunnel will showcase lights and videos depicting everything that LF stands for that are made keeping in mind the vibe of the fest-goers. From 'Love Food', having a 'Luxury Fetish', to 'Live Free' moments, with the idea of 'Leisure Fever', the videos will showcase it all. The experience is located at the entrance and gives fest-goers the perfect idea of everything they should look forward to inside.
The campaign is a combination of branding options along with audience engagement activities. The audience engagement activities include a digital wall and an anti-gravity photo booth offering 'Limitless Fun', a Twitter wall that millennials could use as 'Loyal Fans' to live-Tweet and catch their tweets on the large screen and lots more. The play on the L and F words will bring forward the 'Lifestyle Forward' approach of the brand.
Amit Nair, Business Head, LF says, "We at LF are always looking at unique experiences through which the brand can reach out to new and existing consumers. Sula has been a one of kind gourmet + music fest and partnering with them has been a delight, we look forward to a weekend of great music, food, wine and fun"
Follow the excitement on #LFAtSulafest. Catch vignettes and capsules of SulaFest post the fest in February 2019 on LF and LF HD.
Date: 2nd & 3rd February 2019
Venue: Sula Vineyards - in the rolling hills of Nashik!
FB/ Twitter / Instagram: @livingfoodz (#LFAtSulaFest)
Report By: Adhishree Murdia