LF, the international travel, food and lifestyle channel from the Essel Group is embarking on a refresh route where a single bite into the shows will aim to take you on a thousand journeys! Its brand refresh initiatives will see it further strengthening its position as a global lifestyle channel which offers its discerning viewers a visual treat with compelling stories that link cultures, cuisines and the people of notable and some not so heard about places in India and across the globe through travel.
Having been leaders in the lifestyle category for over 3 years with its focus on original content, high production quality, and a look and feel that's totally international, LF will refresh with a slew of new shows from both India and across the globe with world class packaging, leading to an experience like never before. Its new bouquet of shows will truly showcase how intricately food, travel and cultures are linked. All forming one life exploring experience that you wouldn't want to miss.
The channel's new take on Live Free, Local Flavours, Live Fantastic takes a whole new dimension with its amazing line up of shows. The bouquet of shows includes: Station Master's tiffin, Travels with the Bondi Vet, Curries of India, Boats & Bikes, Donut Showdown and An Idiot Abroad. With more on the anvil, every show will be unique and offer an experience to the viewers, Living Life to the Fullest.
Where Globetrotting will literally get the world at your feet every night at 9, the Station Master's Tiffin will rekindle your romance with the ubiquitous Indian Railways musically with an anthem from the Indian Ocean band and Swanand Kirkire. Curries of India will not just tell you the journey behind the non-assuming curry in different parts of India but also connect you to the culture and history of that place. Every new show will take you on a soulful journey which often as we know starts from a single bite!
Commenting on this brand refresh initiative, Shaurya Mehta, COO - LF said, “As Essel Group's flagship offering in lifestyle content, LF has been a consistent leader in this genre. We now endeavor to offer our discerning viewers more from a channel that is deep rooted in India with a global outlook. Our viewers and partners can expect more of this great content that we have been showcasing over the years for a definite higher quality viewing experience.”
Amit Nair, Business Head - LF added, “We are recognized for our original formats and visually rich looking content. Our refresh package will only up the ante and offer more through a curated package of international shows, while the originals will take the audiences in a more immersive and enhanced storytelling of our country that is diverse in culture and cuisine. As a comprehensive lifestyle channel we will continue to raise the bar in our endeavour to offer our viewers shows that will not only delight them but also inspire them to undertake their own journeys and therefore making their own lives fulfilling.”
With partners like Pepsi, Jockey, Amazon Fire Stick, Quaker, Toyota Yaaris and Tata Chemicals on this brand refresh journey with LF, it will be a new era of visual storytelling delight which will take its viewers into a world of exploration and inspiration. The new shows will start airing from tonight, 8 pm onwards.
Link of the promo - https://youtu.be/e4711q5BtSk
Report By: Adhishree Murdia
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