The Chairman Subhash Chandra is launching a beauty brand named after him in the US market. The brand is part of the new subsidiary Natural Wellness and is an extension of the Essel Group’s lifestyle and wellness television channel in the US – Veria.
The beauty brand is a unisex brand with range of hair and skin care products. The products will be sourced from the Indian market. The retail presence of wellness products will support the wellness channel.
Veria also has plans to launch 400 Veria Wellness Centres across the USA. The first store is expected to open in Dallas later this year. After tapping the US market, Natural Wellness is expected to enter the European markets with plans of entering India at a later stage.
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