dishtv is looking at creating new market segments and is in talks with auto majors for providing its services in high-end SUVs. This new service may roll out in SUVs and high-end cars in the next three months.
“The service will cost Rs 15,000 and people will be able to watch select channels of dishtv in their vehicles, says Jawahar Goel, Managing Director, dishtv. dishtv is already available in eight aircrafts of Kingfisher Airlines. “By the end of this year, dishtv will be available in the entire Kingfisher fleet,’ he added.
dishtv has already launched a new version of a set-top-box (STB) aimed at students and small corporate houses. These STBs enables users to watch live TV on personal computers. “We have received a good response from customers for the new STB and expect its demand to grow very quickly,” Goel stated.
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