Leads with 28% market share for the year 2017-18 since launch.
&Privé HD, India's premium destination for fine cinema, has secured the top position in the premium English HD movie category for the year 2017-18 with a 28% market share (22-50 NCCS A, Mega Cities) since its launch in September 2017. The channel also has the highest TSV (time spent per viewer) of 22 mins in the genre.
The BARC report also states that the channel has been leading the pack in its category with a 34% market share (22-50 NCCS A, Mega Cities) for the whole of last quarter (Q4) for the year 2017-18.
Commenting on the same, Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels, ZEEL shared, “&Privé HD was launched with an aim to provide a premium movie watching experience to those who feel the other side of cinema. We are grateful for the amazing response and love the audience has showered on us. The numbers just reaffirm our philosophy, encouraging us to continue to present nuanced cinema to our nonconformist viewers. We have a great line-up of movies for the year ahead and I am confident our loyal viewers will enjoy them.”
With the brand tagline of 'Feel The Other Side', &Privé HD has been presenting critically acclaimed movies for its non-conformist audiences who wish to go beyond mere surface. For the first quarter of the FY 2018-19, the channel has a spectacular line-up of premieres like The Post, Nebraska, Beginners, The Gift, A Most Wanted Man amongst others
Report By: Ankita Rane
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