Zee Bangla Cinema, the 24*7 Bengali Movie Channel, has launched its new logo.
The new Logo heralds the brand new world of entertainment Zee Bangla Cinema will provide to its viewers
It is an important step in the effort towards establishing a separate brand identity for the channel.
The objective is to project to the viewers the new product portfolio of Zee Bangla Cinema.
The new logo encompasses the look & feel of a channel which promises its audiences good movies along with entertainment in its varied forms.
The emphasis is on the philosophy of unveiling different facets of entertainment related to movies
Zee Bangla Cinema intends to position itself as a provider of original content amongst its viewers. ZBC Originals - a series of original feature films envisioned by Zee Bangla Cinema- is an endeavor on similar lines & has successfully created a buzz amongst the television viewing audience
The new logo would help in strengthening the desired positioning by portraying attributes which are adaptable, aspirational & original.
The tagline 'Bhalo Cinema Sera Entertainment' says it all&will definitely beckon the viewers to Zee Bangla Cinema.
Report By: Rima Banerji
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