At the time of the biggest health crisis looming over the world, TheHealthSite.com, a part of Zee digital, has emerged as the number one source of authentic health information. The platform grew exponentially by 83 percent in Monthly Active Users for May 2020. TheHealthSite.com has expert backed content on Disease and conditions, Fitness, Diet and Women's Health and Parenting. With its focus on relevant and verified health information, the platform managed to stay atop its competitors.
The platform had registered a robust 55 percent growth in users in the past financial year as per ComScore India. With its well-researched and in-depth coverage of all health topics TheHealthSite.com continues to charter its growth story, well into 2020.
Charting a new growth path for itself TheHealthSite.com partnered with tech startups like Cure fit and Docs app to bring to its readers timely updates about health conditions along with a large repository of fitness, diet and food videos by leading experts from the country to engage users during the lockdown.
Commenting on the growth plan for TheHealthSite.com, Rohit Chadda, CEO - Digital Publishing said, “By 2025, the global healthcare e-commerce industry is estimated to reach USD 435 billion. With 33% of its traffic share being international, TheHealthSite.com is poised to further expand globally by focusing on 'Glocal' content and forging new partnerships. Being one of the leading healthcare content platforms puts us in an excellent position to explore new monetisation opportunities through commerce and listings and be part of this fast growing market.”
To ensure authentic and accurate information and steer clear of fake claims and cures, TheHealthSite.com has been partnering with leading hospitals in the country to publish latest updates on health conditions and treatments. The platform has also been conducting live sessions with doctors to help facilitate two-way communication with its users.
Report By: Zee Digital Desk