Asian Television Network International Limited (ATN) (TSXV), Canada's Pioneer South Asian Broadcaster, and Zee Entertainment Enterprises Limited, one of the world's largest M&E conglomerates have further strengthened their association with the introduction of Compelling Programming from '&TV' on ATN HD across Canada. ATN HD is a Canadian licensed Legacy Service of ATN for which it has acquired rights to '&TV' content under a licensing agreement with ZEE for inclusion, in part or full, in the said channel's programming mix.
ZEE and ATN have had a long history together in the market catering to the vast South Asian diaspora.
"We are pleased to have “&TV” programming on our Network and are delighted to be associated with Zee Entertainment to bring this exciting programming to our subscribers in Canada,” said Dr. Shan Chandrasekar, President and CEO of ATN. “This will strengthen our channel lineup and also continue to consolidate our long association with Zee Entertainment,” he added.
Commenting on the development, Amit Goenka, CEO - International Broadcast Business said, “We are delighted to partner with ATN. ATN has been a pioneer in the South Asian programming in Canada and has contributed immensely in bringing the community together. We look forward to a mutually beneficial association with ATN”
Report By: Akhilesh Gupta
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