Welcome Guest | Login

Industry News

News

With 13 Metals, The World Knows Zee Biskope's Mettle

Sep 02, 2021
ZEE Biskope has been rapidly growing in consumer preference and breaking new grounds as the ultimate Bhojpuri entertainer, since its inception in December 2019. Today, it is the channel of choice for every Bhojpuri movie fanatic. The pandemic has impacted the consumer mindset in a significant way. There have been tectonic shifts in their consumption patterns as well as their gratification drivers. It has taught the entertainment industry to re-invent itself to cater to this new need state. ZEE Biskope is built on the premise of curation where repurposing, reengineering of content has been the mainstay of serving this new consumer appetite. The brand has always explored extending its content offering beyond movies in an attempt to find new grounds of movie gratification. The brand's passion to bring alive the vibrant Bhojpuri culture through our hyperlocal offerings is once again being recognized at the esteemed forum of ACEF Content Marketing & Creators Awards 2021. The brand had a clean sweep by winning 13 metals (8 Gold, 3 Silver and 2 Bronze) across a gamut of categories such as best social media content on Instagram and WhatsApp, brand packaging, tagline, content creator of the year, emailers, PR content, and best video content on entertainment.

ZEE Biskope's marketing strategy is based on novelty and connectivity. The brand has been continuously creating new windows for the younger audience to participate and celebrate in Bhojpuriyat. A testimony of that is the legacy of award wins by ZEE Biskope at various Marketing forums. Reiterating their content marketing and creative strengths, ZEE Biskope took away 4 Golds for its key launch marketing deliveries viz the brand films that brought the top 3 superstars of Bhojiwood together for the first time, the brand tagline – Aanthon Pahariya Loota Lahariya, the launch emailers that had illustrated key visuals of the top 3 superstars in action, drama & romance genres and the brand packaging that embodied the Madhubani art in the traditional bioscope. The wins further extended to the viewer engagement drives with Talent Camera Action & Emoji Lahariya winning Gold in Best Social Media Content on Whatsapp & Instagram respectively and Birthday Lahariya winning Gold in PR Content. The brand has bagged a Gold in the coveted Grand Prix Award with Jit Sengupta – Director – Marketing, ZEE Biskope winning Content Creator of the Year.

Silvers were grabbed by Kamariya Kare Hip Hop in Best Social Media Content on Whatsapp, Rap Song in Video Content and Labhlitis Messiah in Website Content categories. The second Grand Prix award was won by Labhlitis Messiah with a Bronze for Best B2C Branded Content campaign while Litti Chokha Diwas animated promo received Bronze in Video Content category.

On the grand win, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL) said, “Truly record breaking, this award is a testimony that ZEE Biskope has changed the game for Bhojpuri entertainment in India by bringing to the category, the stature that it deserves through such industry acknowledgements. Our audience are high energy innovation seeking audience. Content innovation catches their attention and ZEE Biskope has been at the forefront of it. When these initiatives receive awards, it's an endorsement of what we believe in ZEEL at being native to the region that we cater to.” 

Speaking about the massive win, Amarpreet Singh Saini, Sr. Vice President, Bhojpuri Cluster said, “The awards showcase our undeterred commitment towards entertaining people and facilitating them to embrace Bhojpuriyat unabashedly, by providing them with novel and hyperlocal experiences. Providing new hook points like Emoji Day, Dance Day, Camera Day & Litti Chokha Diwas through content & engagement innovation at marketing level, have increased their indulgence with the brand through category first initiatives. Thank you ACEF for acknowledging our work. More power to Bhojpuri.”

Detailed List of Awards Win:

Rankings

Main Category

Sub Category  

Campaign Name

Gold

Best Social Media Content

Instagram

Emoji Lahariya

Gold

Best Social Media Content {overall}

Whatsapp

Talent Camera Action

Gold

Brand Packaging

Entertainment

ZEE Biskope Packaging

Gold

Emailers

Entertainment

Launch Emailer

Gold

PR Content

Entertainment

Birthday Lahariya

Gold

Tagline

Entertainment

ZEE Biskope Tagline

Gold

Video Content

Entertainment

Brand Films

Gold

Grand Prix Award

Content Creator of the Year (Media)

Jit Sengupta

Silver

Best Social Media Content {overall}

Whatsapp

Kamariya Kare Hip Hop

Silver

Video Content

Entertainment

Rap Song

Silver

Website Content

Entertainment

Labhlitis Messiah

Bronze

Grand Prix Award

Best B2C Branded Content Campaign

Labhlitis Messiah

Bronze

Video Content

Entertainment

Litti Chokha Diwas Animated  Promo

 
Previously, the channel had also won 40 metals across multiple esteemed award platforms. 
ZEE Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It'll soon be available on all other major cable platforms. 

Report By: Jit Sengupta 
Mail your feedback at: esselnewsletter@zee.com