Zee TV Africa recently celebrated the milestone birthdays of three of its CAT2 channels recently, with a celebration and a splash of pink in the city of Johannesburg, Durban and Cape Town.
Zee World and Zee Bollymovies on DStv celebrated 3 years and 1 year respectively, while on the Kwese platform a double celebration played out as Zee Bollymovies and Zee Bollynova turned one.
Both stakeholders were treated to an internal activation where Zee staff handed out ice cream to staff at DStv and Kwese.
The birthday celebrations continued with the staggered rollout of the colourful 365 advertising Campaign for both Zee World and Zee Bollymovies, which saw bus shelters and taxi ranks in Johannesburg and buses in Cape Town. The campaign also included Billboards, mirror decals in major hair salons around the country together with print and on-air radio, cinema and tv campaigns.
Harish Goyal CEO-Zee World Africa, said “It was a great opportunity to celebrate with the platforms that carry our brand. All three CAT2 channels have grown from strength to strength.”
Report By: Tom Kiat
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