The ZEE Africa content showcase ended on a high, with a trade breakfast, against the picturesque Table Mountain at the Vineyard hotel in Cape Town on Tuesday, September 19. ZEE rounded off a week of showcasing upcoming content, and initiatives to media planners, selected media and media owners in 3 separate functions across South Africa.
ZEE hosted a trade breakfast with guests including the mother city's top Advertising Agencies and their key media planners and strategists. The 60 odd guests were given insights into the three strong offerings from ZEE in South Africa, viz, Zee World, Zee Bollymovies & Zee TV on the upcoming content offered on the channels till 2018. This was to motivate and enable buyers to plan investment for the current financial year and lineup the business for 2018.
This being the 4th such annual event hosted in Cape Town, generated great excitement at the content displayed and a positive outlook was created.
Zee had a 360 degree strategy to entice the strong South African Mainstream Media, Top Media Buying houses and the Media industry through its well-planned content showcase and the MOST Awards.
The month of September is fulfilling for the ZEE Africa team, having dazzled industry with a taste of offerings for the next 6 months and beyond. “The ZEE brand is firmly recognised as a key player in the South African media landscape and strategically planned events like these have kept the brand visible and certainly top of mind with stakeholders” says Harish Goyal, CEO ZEE AFRICAS.
Report By: Tom Kiat
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