AfricaCom 2017 was held from 7-9 November 2017 at Cape Town's International Convention Centre and Zee TV Africa CEO, Mr. Harish Goyal was invited as a panellist to represent Zee TV Africa at this conference which was attended by the who's who of leaders and experts in African Telecom, Media and Technology.
Zee TV Africa CEO, Mr. Harish Goyal, spoke as part of a panel discussion on Developing a Content Monetisation Platform for Different Regions in Africa. The discussion was thought provoking and touched on many questions currently facing the industry; these included; are people going to switch behaviours and watch content OTT and the battle for eyeballs between subscription services – how are people making money?
The issue of developing content strategy internally or outsourcing to specialist teams was also discussed and the merit of using local content was also raised.
Harish is instrumental in spearheading ZSS's strategy of strengthening its position in Africa with an aspiration to achieve exponential growth for the Africa & Indian Ocean Islands.
“ZEE has a vision to expand our channels on the continent with innovative yet practical methods. Attending and networking in forums like these keep us relevant and certainly top of mind in the market,” said Harish Goyal, CEO Zee TV Africa.
Report By: Linda Oliphant
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