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ZEE bags top honours at the prestigious Brandon Hall Group HCM Excellence in Learning Awards 2021

Aug 27, 2021
Zee Entertainment Enterprises Ltd. (ZEE), a leading Global Content Company, won three key awards at the prestigious and globally acclaimed Brandon Hall Group HCM Excellence Awards 2021.

As an 'Academy of Talent' in the realm of Media & Entertainment, ZEE has bagged Silver for Best Advance in Custom Content; Bronze for Best Advance in Employee Engagement & Best Unique or Innovative Learning and Development Program. Click here to view the global winners of the Brandon Hall Group Excellence in Learning Awards 2021.
 
The awards feature two annual programs recognizing the best organizations that have successfully deployed programs, strategies, modalities, processes, systems and tools that have achieved measurable results. ZEE has been felicitated amongst the best in the esteemed list of global companies, recognizing its employee focussed Learning and Development initiatives and a people-first approach.

Capability building has been one of ZEE's key focus areas and the Company has been substantively increasing the quantum and coverage of its learning initiatives. Keeping gamification at the core, the Company partnered with Upside Learning, a renowned player in the digital learning space, to create a story-based employee induction experience with gamified elements to engage the new talent.

Speaking on the recognition, Mr. Animesh Kumar, President- HR & Transformation, ZEE said, “Learning & Development efforts have been a foundation stone of our strong employee engagement strategy and we are honored that the same have been recognized at the globally renowned Brandon Hall Group Excellence Awards 2021. This recognition is a testament of our continued commitment towards enhancing the overall employee value proposition at ZEE. As an 'Academy of Talent', we continue to focus on initiatives that enhance our capability building programs and encourage our people to perform to their fullest potential.”

Mr. Amit Garg, Founder and CEO, Upside Learning Solutions said, “It is an honor to be recognized by the esteemed Brandon Hall Group Excellence Awards for our partnership with ZEE. We're extremely proud to have developed high-quality learning and development experiences for ZEE, keeping gamification at the heart of program, that have enhanced the Company's overall engagement with its talent workforce.”

In line with the evolving Media & Entertainment ecosystem, ZEE is nurturing its pool of talent by building a strong employee value proposition revolving around 3 key tentpoles of being an Academy of Talent in the M&E industry, Cherishing its Roots by celebrating the proud legacy of the brand, its values, culture, traditions and building a Safe & Secure Workplace.

The Company has successfully implemented Learning & Development initiatives for its employees despite headwinds faced by the media and entertainment industry during the lockdown. Some of these Learning & Development programs include:

Increase in the Quantum and Coverage of Learning Initiatives:

o 13,000+ man-hours of learning clocked across its offices during FY21
o Access to online learning courses on global e-learning platforms like Coursera and Udemy
o Access to e-books of different genres through a tie-up with the new-age platform - Librarywala

• ZEEcademy: An online learning experience platform hosting all learning needs in one place

• Digitalization: Building employee capabilities to adapt to the existing business practices through new digital methods

ZEE's people-focussed approach has been an integral part of its evolution into an all-encompassing Global Content Company offering quality content across multiple platforms and languages reaching over 1.3 billion viewers.

Report By: Corporate Communications 
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