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Zee Bangla unveils its new channel refresh campaign 'Notun Chhondey Likhbo Jibon'

Oct 10, 2018

“The journey of a thousand miles begins with a single step.” Zee Bangla's latest brand philosophy “Notun Chhondey Likhbo Jibon” (orchestrating life in a new rhythm) is crafted to ignite a spark amongst the middle-class Bengali women to draw from their inner strength, tide over internal and external battles and take charge of their future to achieve the extraordinary. With the intent of inspiring change, Zee Bangla's brand promise will drive middle-class Bengali women to move ahead, break the shackles of prejudice and preconceived notions and overcome their apprehensions and wariness.

The new brand identity was revealed during the telecast of the biggest musical reality show 'Sunrise Pure Presents Sa Re Ga Ma Pa co-powered by Fortune Refined Soyabean Oil, Aquaguard and Wild Stone' which was aired on Sunday, 7th October 2018.

Bringing alive the essence of its core proposition, Zee Bangla unveiled its new avatar through a Brand Anthem orchestrated by Shantanu Moitra. The anthem has been sung by Shreya Ghosal. Additionally, two unique brand films have also been released, reinstating the brand's philosophy.

Speaking at the occasion, Sri Samrat Ghosh, Cluster Business Head - Zee Bangla and Zee Bangla Cinema, ZEEL, said “We live in an ever-changing and evolving society and over the past 2 decades, we have captured this facet through the entertainment we provide to the viewers. With 'Notun Chhondey Likhbo Jibon', we are creating a refreshed positioning for Zee Bangla and look to inspire the middle-class Bengali women to overcome their inner fears, identify the potential within and orchestrate a better life for themselves and their families.”

As the programming line-up continues to develop further in the upcoming months, 'Notun Chhondey Likhbo Jibon' will take precedence in all aspects of content design, encouraging viewers to celebrate their indomitable spirit and make their lives truly extraordinary.

Report By: Madhumanti Roy
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