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Zee Biskope strengthens its position as India's No. 1 Bhojpuri channel

Feb 11, 2020
Continuing the feat, Zee Biskope, has consistently ranked as the No. 1 Bhojpuri Channel in India for two consecutive weeks with a significant GRP difference from Bhojpuri Cinema, the next competitor. The channel has achieved 148 GRP this week growing further from the launch week (BARC; Bihar Jharkhand; U+R; 2+; Wk 04'20).  With Zee Biskope & Big Ganga, ZEEL continues to enjoy about 45% of the market share in the Bihar Jharkhand region.

The week witnessed the World Television Premiere of the biggest blockbuster of 2019 - Nirahua Chalal London which opened at 2.7 TVR. This was supported by a strong media mix across TV, Print, Radio & Digital platforms. The same movie was screened even at the grand launch event in Patna. Bhojiwood's biggest movie award - International Bhojpuri Film Awards also formed a part of this week's content plan. To add to the galore, the first brand film of the channel featuring superstar Nirahua was launched across TV & Digital media. ZEE Biskope stood out on digital platforms as well with its content featuring in the top social charts in Bhojpuri TV entertainment category.

With a strong library of 300+ superhit movies, Zee Biskope boasts biggest blockbuster movies of last 5 years and the biggest hits of the top 3 superstars of Bhojiwood – Nirahua, Pawan and Khesari. The exclusive World Television Premier movies every weekend will bring the best-of-the-best to the small screen. With chartbuster movies, exclusive titles, movie-based programming throughout the day, the channel is geared up to aggressively deliver its core proposition “Aathon Pahariya Loota Lahariya” (enjoy Bhojpuri entertainment throughout the day).

Supplemented by extensive digital initiatives, the channel plans to offer a content block on Valentine's Day with some of the best romantic movies featuring the 3 Khans of Bhojiwood – Nirahua, Pawan & Khesari. Living up to its promise, Zee Biskope will air blockbuster World Television Premieres throughout February & March. Watch out this space for more updates on Zee Biskope.

Report By: Jit Sengupta
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