Evolving content preferences and increasing accessibility to local content continue to shape the modern Indian digital consumer today. With the demand for such engaging and entertaining offerings rising, ZEE Biskope has delivered initiatives that cater to the festive, cultural, and topical mindset of viewers all around the year giving them the virtual gratification that they desire even in challenging times. Having consistently redefined Bhojpuri entertainment and strived towards enhancing viewer engagement and experience, the leading Bhojpuri channel has once again scripted a glorious chapter in its journey by winning 15 laurels across three industry-leading platforms – CMO Asia Awards for Excellence in Branding & Marketing, E4M Indian Content Marketing Awards (ICMA) and Promax OTT & Digital Reinvent Awards. Building a deeper connection with its viewers through innovative drives and fulfilling its promise of being the one-stop destination for Bhojpuri film fanatics, ZEE Biskope has time and again proven that it is a table-turner in its space, not just being loved by its viewers but also appreciated by the industry at large through accolades across brand, campaign and individual categories.
Hearts and awards, ZEE Biskope is winning them all. Starting on a soaring note at CMO Asia Awards for Excellence in Branding & Marketing, ZEE Biskope was awarded with the distinguished 'TV Channel of the Year' award. At a campaign level, Talent Camera Action – the first ever virtual talent hunt, bagged the award for 'Campaign of the year'. ZEE Biskope's Tu Chinta Mat Kar Maai, an awareness campaign aimed at instilling a sense of responsibility towards Mothers, was awarded with the esteemed 'Best Campaign with a Social Cause' and Labhlitis Messiah, an AI based innovation by the brand on Valentine's Day bagged 'Best Campaign Innovation' award. The brand's novel initiative Kamariya Kare Hip Hop that introduced rap in mainstream Bhojpuri was also honoured with 'Best Mobile Strategy'. Emoji Lahariya – the campaign that celebrated World Emoji Day with an interactive Instagram filter received award for 'Social Media Marketing'. Litti Chokha Diwas Animated Promo, a category first, including an anthem and an animation video that narrated Litti Chokha ki kahani unhi ke zubani, won the 'Best Campaign Promo'. ZEE Biskope's novel and first-of-its kind Viewer Engagement Drives, that have helped the brand to build a special connection with their audience, were highly acknowledged through laurels across categories like 'Business Innovation', 'Excellence in Media & Entertainment' & 'Excellence in Content Marketing' The brand has also won in individual categories at an Asia level. Samrat Ghosh - Cluster Head, East – ZEE Entertainment Enterprise Limted (ZEEL) has been awarded with the reputable 'Excellence in Business Leadership'. Jit Sengupta – Director – Marketing, ZEE Biskope has been awarded with the prestigious 'Media Professional of the Year' award.
The achievements continued at Promax OTT & Digital Reinvent Awards with ZEE Biskope winning 2 Silvers: Labhlitis Messiah for Best Brand Design Innovation & Jit Sengupta winning 'Digital Gamechanger of the Year' title.
ZEE Biskope's popular Viewer Engagement Drives also made it to the prestigious E4M Indian Content Marketing Awards in 'Best Content Marketing Annual Plan'.
It's a great honour to see CMO Asia, E4M and Promax bestowing ZEE Biskope with 15 coveted laurels that spans across brand, campaigns & even individual categories. These accolades have once again established that ZEE Biskope continues to live up to its promise of bringing innovative, audience-centric and value-driven offerings to serve our viewers. They accentuate ZEEL's thought leadership in redefining and shaping the category.
Viewers seeks more active involvement with entertainment brands today. ZEE Biskope's marketing strategy is based on novelty and connectivity. We have been continuously creating new windows for the younger audience to participate and celebrate in Bhojpuriyat. It deepens bonding with the brand and eventually impacts content affinity as well. ZEE Biskope's award winning spree over the last one year is a never seen before feat in the category or the network for an individual brand. These awards are yet another testimony to the brand truly bringing the Bhojpuriya soul to screen and delivering an unmatched experience for viewers.
Detailed list of Award Wins
CMO Asia Awards for Excellence in Branding & Marketing
• TV Channel of the Year: ZEE Biskope
• Campaign of the Year: Talent Camera Action
• Best Campaign with a Social Cause: Tu Chinta Mat Kar Maai
• Business Innovation: Viewer Engagement Drives
• Award for Social Media Marketing: Emoji Lahariya
• Excellence in Media & Entertainment: Viewer Engagement Drives
• Best Campaign Innovation: Labhlitis Messiah
• Best Campaign Promo: Litti Chokha Diwas Animated Promo
• Mobile Strategy: Kamariya Kare Hip Hop
• Excellence in Content Marketing: Viewer Engagement Drives
• Excellence in Business Leadership: Samrat Ghosh
• Media Professional of the Year: Jit Sengupta
Promax OTT & Digital Reinvent
• Silver: Brand Image Innovation: Labhlitis Messiah
• Silver: Digital Gamechanger of the Year: Jit Sengupta
Indian Content Marketing Awards
• Bronze: Best Content Marketing Annual Plan: Viewer Engagement Drives
The brand is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It'll soon be available on all other major cable platforms.
Report By: Jit Sengupta